Each energy drink was poured into a cup that was either labeled A, B, C, D, E, or F, to prevent personal bias towards a certain brand affecting the taste test. Next, we had our participants drink small samples of energy drinks. On the survey, we asked our participants to rank on a scale of 1 to 10 how important taste, sugar content, caffeine content, calorie content, and cost was to them (1 being not important and 10 being very important). To determine what the best flagship energy drink was, we decided to have a survey and a taste test. The criteria we are using to determine what the best flagship energy drink is: Taste Cost Sugar Content Caffeine Content Calorie Content Red Bull® Full Throttle® Rockstar® Monster® Nos® Amp®
When we use the term “flagship”, we are referring to the main, original, or pioneering flavor of the energy drink.Ĥ Introduction: Flagship Energy Drinks Found at Walmart Based on what criteria consumers found the most important and what energy drink tasted the best, we recommend Monster® to consumers looking for a great flagship energy drink.ģ Introduction: What is a Flagship Energy Drink? The participants were then asked rate each drink. These participants were also given a blind taste test where they were given a cup of each of the six energy drinks. In order to determine what drink was best, 20 participants were given a survey asking how important taste, sugar content, caffeine content, calorie content, and cost were in finding the right energy drink.
These energy drinks were: Rockstar®, Monster®, Red Bull®, Full Throttle®, Nos®, and Amp®. Presentation on theme: "What Flagship Energy Drink Should You Buy?"- Presentation transcript:ġ What Flagship Energy Drink Should You Buy?įeasibility Report By: Michael Ruge, Rance Schindler, and Brandon SullivanĢ Executive Summary In this report, we examined six flagship energy drinks found at Walmart to find which energy drink was best for consumers.
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